We have examples of businesses who adapted & adopted the new ways of working and made fortunes even in these unprecedented times. Similarly, for the real estate sector, the market size is huge and one needs to be innovative enough to find ways & means to achieve the goals. So, find New Users for the existing products & New Usage for the existing customer and ‘reposition’ the offerings in the mind of the prospective customer. For effective sales, this is the best time to Innovate your product offerings, Channel Strategy and Go-to-Consumer Models to become a truly Customer-Centric-Company.

The amount of pressure that the Sales Managers in realty carry these days is unimaginable. As it is the industry was slithering, then crawling, and then due to the cash crunch, some realtors threw in the towel! The price of past mistakes, poor fund management, failed commitments, keeping a company afloat, and achieving/ chasing Herculean. At times unachievable, targets are paid for by this new smart boy, expected to be Rafael “men in black” with their undies on their trousers. Yes, Sales Superman.

Nishant Chaturvedi is a renowned journalist and anchor. He has more than 20 years of experience as a broadcast journalist. In 2002 he started his career with Doordarshan news and then 2005 he joined sahara India for next 3 years. Then he worked with India TV, News 24, News Express, Aaj tak and many leading channels. Presently He is working as Senior executive editor TV9 BharatVarsh.

It is very hard to predict, especially the future. And disruptions caused by Covid-19 have made it especially difficult. So with this caveat out of the way, I would like to make my own prediction about the demand for office space. Factors That Affect The Demand For Office Space There are multiple factors that affect...

KAK – Kal Aaj Kal The interesting thing about Realty sales is that all the participants in the process want to have their cake / KAK and eat it too . Yes, Kal Aaj Kal . Of course, the only industry more interesting than Bollywood is Realty. Probably, because it’s life’s basic necessity and each...