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REAL ESTATE INDUSTRY & HR BEST PRACTICES
The real estate industry is facing a difficult situation with high property prices and low demand. This coupled with the tight lending environment and the high-interest rate has strained the industry. Demand for Real Estate is a derived demand and as such several announcements of Govt for eg RERA Act have a direct and indirect negative impact on the sector. The Real Estate Industry is neither a fully organized sector nor an unorganized sector. For many, it’s a family managed sector with a very narrow perspective. Largely, the customer experience from this Industry is over-promised but under-delivered. Unusual and strange competition is the dominant feature.