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Rising Demand for High-End Homes

Torbit - June 23, 2024 - - 0 |

The Indian residential real estate market has experienced a notable shift, with high-value property transactions, particularly those valued at INR 1 crore and above, seeing a significant increase.

Recent data reveals that in the first quarter of 2024, these premium properties accounted for a substantial 37 percent  share of all transactions, up from 16 percent  in the corresponding period of 2019, prior to the pandemic.

In its recent report, PropTiger.com,   highlights a surge in demand for premium properties, showcasing the resilience and adaptability of the real estate sector in response to changing market dynamics. This trend signals promising opportunities for investors and stakeholders amidst evolving consumer preferences and economic conditions. It also reflects shifting buyer aspirations towards modern amenities and larger living spaces.

The data indicates a significant trend in buyer behaviour, with a shift towards high-value acquisitions. There has been a consistent increase in the sale of properties in higher price brackets, including those valued between INR 75 lakh-1 crore and above INR 1 crore. This trend suggests a growing inclination towards upscale real estate offerings, potentially driven by factors such as increased disposable income and changing lifestyle preferences.

Sales Data As Per Price Segment:

City Q1 2019 Q1 2020 Q1 2021 Q1 2022 Q1 2023 Q1 2024
< INR 25 lakh 25% 22% 19% 17% 15% 5%
INR 25-45 lakh 26% 25% 26% 23% 23% 17%
INR 45-75 lakh 24% 24% 26% 27% 26% 26%
INR 75-100 lakh 9% 9% 10% 12% 12% 15%
> INR 1 crore 16% 19% 19% 21% 24% 37%
Total Units (Sales) 92,680 69,550 66,180 70,620 85,840 1,20,640

Source: Real Insight Residential – January-March 2024, Housing Research

City-wise Budget Percentages Split as per sales (Q1 2024) Total Units Sold
(Q1 2024)
City < INR 25 lakhs INR 25-45 Lakhs INR 45-75 lakhs INR 75 lakhs-1 crore > INR 1 crore
Ahmedabad 0% 20% 41% 15% 24% 12,920
Bangalore 1% 9% 24% 19% 47% 10,380
Chennai 5% 20% 35% 15% 25% 4,430
Delhi NCR 3% 11% 8% 19% 59% 10,060
Hyderabad 0% 4% 18% 17% 61% 14,290
Kolkata 4% 36% 27% 11% 22% 3,860
Mumbai 11% 22% 24% 10% 32% 41,590
Pune 7% 21% 33% 18% 21% 23,110

 

Conversely, there has been a decline in the market share of properties in lower price brackets, indicating subdued demand for more affordable housing options. This decline may be influenced by various economic factors, including inflationary pressures and shifting consumer priorities.

 Sharing his insights, Vikas Wadhawan, Group CFO of PropTiger.com and Housing.com says that the escalating demand for premium properties in Q1 2024 underscores the resilience of India’s real estate market. With the rising costs of land, inputs, and construction, the once-luxurious threshold of INR 1 crore in major cities is becoming increasingly common. Aspirations are evolving, with homebuyers seeking residences equipped with modern amenities and spacious layouts. This shift towards larger, amenity-rich homes contributes to the uptrend in property prices. Despite fluctuations in various price segments, the overarching trend signals promising opportunities for investors. It’s evident that the market is moving towards a positive trajectory, driven by the evolving preferences of discerning buyers.

According to the report’s findings, Q1 2024 marked a discernible shift towards high-end properties among homebuyers. Notably, the share of properties priced at INR 1 crore and above in sales surged to 37 percent , a significant increase from the pre-pandemic levels of 2019, more than doubling in magnitude. During this period, there was substantial growth (50-55percent) in demand observed within the INR 1-5 crore price bracket, closely followed by the INR 5-10 crore range, particularly evident in cities like Mumbai, Gurugram, and Bengaluru. This transition signifies a departure from purely budget-driven decisions towards properties that better resonate with buyers’ lifestyle preferences.

Insights gleaned from the report underscore that this upward trend is not confined to sales figures alone. The Gross Transaction Value (GTV) experienced a notable surge, escalating by 91percent to reach INR 1.11 lakh crore in Q1 2024 when compared to the same period in 2019. Projections indicate that this trend is poised to persist, fueled by sustained demand and the ever-evolving lifestyle preferences of buyers.

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