Tier-2 Cities Set To Play Vital Role In Online Eco

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With over 1 billion people living in India's Tier-2+ (T2+) cities

In 2022, digital players stand to gain from a massive potential audience.

Three in five new e-commerce consumers hail from T3+ towns.

Rapid digital adoption is expected to continue, with 2022's estimated 400 million rural internet users projected to reach 480 million by 2025.

T2+ cities generate over half of India's GDP, mainly driven by agriculture.

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This portion will only grow as the government and private sector continue to improve both physical and digital infrastructure like roads and internet connectivity.