Women Buyers Drive Mid-Priced Housing

A large percentage of women prefer housing as an investment asset class, buying homes both for end-use and for investment purposes.

The current trend shows that mid-priced homes make a big investment bet for women.

At a time when housing sales have reached an all-time high, women are a key homebuyer segment. 83% women are looking at homes priced above Rs 45 lakh.

The Rs 45 – 90 lakh budget range is the ‘sweet spot’ for 36% of women home seekers, and 27% prefer premium homes priced from Rs 90 lakh to Rs 1.5 Cr.

As many as 20% home seekers prefer luxury homes priced above Rs 1.5 Cr.

At least 65% women homebuyers now prefer to invest in real estate, followed by 20% favouring the stock markets. Just 8% of women respondents favour gold, and 7% prefer FDs.

As per the survey, the ratio of women buying properties for end-use and investment now stands at 77: 23 whereas previously it was 82:18.

48% women prefer ready-to-move while 45% are looking for homes that will be ready within 12 months.  More than 80% women consider the current time as ideal for buying homes.