Fuelled by sustained momentum in business and leisure travel, religious tourism, MICE events, and destination weddings,and ably supported by infra-connectivity upgrades, the hospitality sector holds bright promise.
According to the latest JLL report, the Indian hospitality sector continued to experience year-on-year growth in performance in Q4 2023, driven primarily by a substantial increase in the Average Daily Rate (ADR) of 14.6%, compared to Q4 2022. This led to a RevPAR growth of 15.8%. The fourth quarter saw consistent growth in ADR due to factors such as weddings, corporate and social MICE events, leisure travel, and year-end festivities. According to JLL’s Hotel Momentum India (HMI) Q4 2023 report, the sector witnessed a significant growth of 31% in RevPAR in Q4 2023, compared to Q3 2023.
Amid stable occupancy levels, the six markets have demonstrated strong ADR performance, benefiting from sustained corporate demand and international events such as the ICC Cricket World Cup, as well as the wedding season. Hyderabad led in terms of ADR growth with 24.7%, followed by Delhi and Mumbai at 20.3% and 16%, respectively.
The momentum from the last quarter is expected to carry into 2024, supported by the wedding industry, corporate and social MICE demand, and the growing significance of niche tourism categories like religious tourism. Business travel is also anticipated to rebound by the end of the first quarter of 2024 as companies hold their year-end meetings. The industry shall remain robust, driven by ADR growth, strong domestic demand fuelled by higher disposable incomes, and targeted government initiatives.
In Q4 2023, a total of 82 hotels comprising 8,741 keys were signed. Among these, 15 hotels were conversions of existing properties, accounting for 14% of the total signed inventory in Q4 2023.
Bengaluru emerged as the leader in RevPAR growth in Q4 2023, achieving a substantial 31.9% growth compared to Q4 2022. Delhi and Hyderabad followed closely with year-on-year growth rates of 26.3% and 23.5%, respectively.
According to Jaideep Dang, Managing Director, Hotels and Hospitality Group India, JLL, as 2023 ends on a high note, the hotels industry is at the precipice of a fundamental shift in its growth trajectory. With the rising relevance of key trends such as pilgrimage tourism, airport and complementary developments, and infrastructural upgrades, there is an increased interest from hotel developers and investors who wish to participate in this growth story. The sectoris expected to continue witnessing strong ADR levels on the back of softening of supply pressure, rising disposable incomes and increased air connectivity.
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